THE CENTURY OF SELF

Adam Curtis, BBC
2002, 58 min 45 sec

The Century of the Self is a 2002 British television documentary series by filmmaker Adam Curtis. It focuses on the work of psychoanalysts Sigmund Freud and Anna Freud, and PR consultant Edward Bernays. Sigmund Freud, the founder of psychoanalysis, changed our perception of the mind and its workings. The documentary explores the various ways that governments and corporations have used Freud’s theories. Freud and his nephew Edward Bernays, who was the first to use psychological techniques in public relations, are discussed in part one.